Can social media marketing really help my business?
Picture this: You’ve developed an awesome product/service that can help improve people’s lives. The next logical step is to introduce yourself to your audience to gain business and gain your target audiences’ trust. But this isn’t always easy.
Social media marketing is one of the most cost-effective ways to reach your potential customers. It’s also a great way to communicate with current customers and attract new ones.
Having no social media presence can actually hurt your credibility and reputation because it is now expected of reputable businesses to have one. Additionally, if you do not have a social media presence, you may be missing out on a fantastic opportunity to increase customer engagement and brand recognition.
What are the benefits of social media marketing for my company?
Out with the old, in with the new– social media is a great way to communicate with your customer base and attract new ones without resorting to (expensive) traditional sales tactics.
Social media marketing offers diverse opportunities for community building and engagement that traditional marketing simply cannot provide.
Social media is a wonderful way for businesses to build and nurture relationships with their customers. Launching new products and services, servicing existing clients, and keeping your customers up-to-date on the latest news about your business are all kinds of ways that social media can benefit your business.
Social media marketing isn’t just a way to engage with consumers and prospective clients. It’s a way to gain valuable insights into their needs, wants and desires. By merely interacting with them on social media, you get the chance to build trust in your brand and sell your products or services.
How should companies measure their social media marketing success?
The same metrics that you use for any other marketing activity are used to evaluate the success of social media marketing:customers, leads, and traffic.Each channel’s success depends on the number of people it reaches and the number of people it converts into qualified leads and actual customers.
How much does social media marketing cost? What’s the ROI?
There are two things for certain about social media marketing – it’s never free, and you have to be strategic and tactical to get the most out of it. Whether you’re spending your own valuable time on it, or hiring an employee, freelancer or social media agency, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, or even boosting customer satisfaction.
Which social media platforms should my business have a presence on?
Finding the right social media platform for your business is crucial to its success.The best place to start your social media marketing strategy is where your customers are already spending their time. The fewer channels you have to invest in, the more time you’ll have to focus on one platform and learn from it. Find out which platforms your audience spends most time on, because that’s the one you should build a strong presence for. Different businesses have different audiences.One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites.
Is social media marketing better for B2C or B2B businesses?
Social media is an essential tool for both B2B and B2C businesses. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use it to share valuable content in order to connect with their customers.
What type of social media content converts best?
Figuring out exactly what type of content converts best for you and your audience can be challenging. That’s why it’s important to test and tweak your content until you find the right mix.
Knowing exactly what content to post will be the difference between having a successful social media marketing campaign and failure, so it’s important to regularly measure post performance and conduct tests.
What are some common social media marketing mistakes business make?
One of the worst social media marketing mistakes is inconsistency. Consumers like to know that you’re connected, and will continue to receive updates and posts from you even if they don’t engage. Make it a regular habit to post on social media once a day. This will help keep your name and brand top-of-mind with your audience and will increase the likelihood of the purchases of your products or services.
Another one of the biggest mistakes is to ignore your consumers, especially in this age of social media posts where brands are becoming more and more visible. Make sure that you’re engaging with your audience on their level, not just pushing content out to them.Social media is a place to connect and build relationships, not just reach people
Social media is about having a conversation, not just pushing content out to your customers. When companies go out of their way to connect with their followers and fans, it shows that they care. Social media marketing is all about interacting with your audience in a way that fosters a relationship and allows them, not just you, to take ownership over their interactions.
What are some general tips for social media success?
Social media can help your business grow and hold conversations with your customers. It isn’t enough to post every now and then, though. If you want to build a solid reputation on social media, you have to show people that you’re active and that you care about what they have to say.
Be yourself, engage in conversations and encourage audience engagement. Be creative! Provide valuable content for your audience by educating, inspiring and entertaining them.
Can I review the posts before they go live?
Yes. You will have access to your social media calendar in your dedicated Trello board, where you will be able to review the suggested social media schedule for the month including type of content (photo, video or link), day of the week and time of the day.
Is the advertising budget included in the plans?
No. For the “Grow” and “Conquer” plans, we will make a recommendation on the most suitable budget for the given goal.
Can I pause or stop the service anytime?
Yes, you only need to let us know one month in advance. It is acceptable, for instance, to suspend social media during low seasons.
Can I get a discount for an extended contract?
Yes, absolutely: we offer a 5% discount on monthly prices if you pay quarterly (every 3 months) in advance and a 10% discount if you pay bi-annually (every 6 months).
Is it better to outsource social media marketing, or take care of it in-house?
Managing social media marketing in-house can be advantageous if your company has all of the time and resources necessary to do so successfully.
However, outsourcing your social media marketing to an agency like Lilypad Studio frees you up to focus on other aspects of your business.We can make the most of what social media marketing can do for your business because we have the experience, expertise, and cutting-edge insider knowledge of the industry. Get in touch with us to learn how we can assist!